Monday, November 10, 2008

Vital - the healthy food!

The name describes the product very appropriately! What would describe health food more aptly than the word "Vital"? So clearly Sage Foods got their branding bang on!

In case you are wondering what I am rambling about, there is a bunch of entrepreneurs who call themselves "Sage Foods" who have got together to set up a virtual food chain! They basically figured that the huge fixed overheads of running a physical restaurant is what impacts return on capital employed and renders it unviable. So they decided they would only do home delivery!

Essentially, Vital will offer salads, soups and juices for the health conscious. They claim that they have a wide range of salads in decent size portions, giving you a nutritious, yet satisfying lunch / dinner.

You can also make your own salad by choosing everything from the base salad to the ingredients and the dressing.

They currently deliver only in Maadi, and , their food is also served in El-Shader café, also in Maadi. They plan to open more outlets soon.

This sounds good, so tomorrow I am going to call Sage Foods and try one of their salads and soups! They can be contacted at (02) 2522 2204/5.

In case you want to know more about them, call them and read about them at

P.S. They already do home delivery of beef burgers under the brand name "The Burger Kitchen"!

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